We also give creators the option to block certain categories of ads if they choose. “That’s why we give creators the ability to block ads from an advertiser in their AdSense account. Even when an ad does not violate our policies, we understand that creators may not want ads from certain advertisers appearing on their videos,” reads a statement provided to The Advocate. “We have policies against ads on YouTube that incite hatred or promote discrimination, and all ads that run on the platform have to comply with these policies. While the service has come under fire in the past for monetization of hate speech, they say the ads in question don’t go so far as to violate YouTube’s standards. Spokespeople say creators can block certain advertisements from appearing with their content, and that they are reaching out directly to as many people as possible to explain the process. YouTube is turning responsibility back on the creators. So how does the content get paired with content bearing such an opposite agenda in the first place? I dont know what the fuck is going on at but why the FUCK are people telling me that ads of this old fuck telling people being gay is wrong are running on my channel /LjhswnljrZ “How fucking dare you you restrict creators beyond belief with what we can have ads on, but don’t screen ads like this before going live? and let them run on LGBT channels? for days? during pride month? lmao fuck you,” he wrote. Gay YouTuber Elijah Daniel, who records music videos as Lil Phag, snapped publicly at the video sharing service for allowing the content to run together. The news of the homophobic promotions spread quickly through the YouTube community, where a number of channels started recieving reports of antigay marketing. That’s when we all realized that so many LGBT creators were getting these ads.” “Then, a couple of days ago, someone tweeted me a screenshot showing me an anti-LGBT ad on my video and others started to tweet saying they see those ads all the time. “I just laughed it off and thought it was a mistake but thought it was funny that an anti-LGBT organization was giving LGBT creators money without even knowing,” Ross says.
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Specifically, users were greeted by political advertising from the Alliance Defending Freedom, a group the Southern Poverty Law Center lists as an extremist anti-LGBT hate group, or one from the FIRE School of Ministry, in which a reverend cites scripture labeling homosexuality an abomination.Ĭhase Ross, a trans YouTuber whose channel upperChase1 caters to the transgender community and its allies, said he first saw an anti-LGBT advertisement connected to one of his videos a few months ago but initially thought little of it. YouTube creators - whose channels often help individuals through the coming out process - are reporting an increasing number of advertisements preceding their videos that promote an opposite agenda, one that labels gay and transgender people as immoral.
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Questioning youth seeking information on LGBT life on YouTube this Pride month might instead find advertisements from hateful organizations labeling their feelings as sinful and unacceptable.